We’ve all seen it: companies slapping ‘sustainable’ on everything while changing very little. The reality? REAL sustainability is hard work that requires genuine commitment, not just good marketing.
At Amaro, sustainability isn’t a buzzword – it’s built into our DNA. That’s why we’ve appointed a dedicated Head of Sustainability (almost unheard of for a company our size) to drive meaningful change across every aspect of our business.
Far from focusing solely on the environment, his remit includes…
- Volunteering to support our communities
- STEM outreach in local schools
- Advancing diversity and inclusion
- Helping prisoners and former offenders into work
- Reducing energy usage and emissions
- Earning meaningful accreditations, not just certificates
- Ethical supply chain management
- Strong governance and training programs
- Independent third-party auditing and verification
The difference? We’re not just talking about sustainability – we’re investing in it, measuring it, and being held accountable.
Because when sustainability is genuinely core to your business, you don’t need to shout about it. The work speaks for itself.


